Playing with toys is vitally important when it comes to growing up and learning about the world around us. Younger children use toys to discover their identity, help their bodies grow strong, learn cause and effect, explore relationships, and practice skills they will need as adults.
When an adult shops for pre-school toys they are looking for reassurance that the toy is not only of a suitable quality but will aid some of the key areas of learning for the Early Years Foundation Stage such as developing communication and language skills, physical development and an understanding of the world. It’s therefore important packaging plays a part in clearly communicating the relevant features and benefits.
And that’s exactly what we helped deliver for ELC’s Early Years toy range. We created comprehensive suites of icons that clearly highlight the key benefits of the products, matching the products to the age-related key developmental stages of pre-school children. This clear communication helps make the reason to buy much easier for the parents or gift giver. Therefore building trust in the toy and the brand itself.