With so many small boutique-style gift shops on the high street and online, all selling a huge selection of unique and quirky gifts, it’s been one area supermarkets have struggled to keep pace with. Supermarkets are proud of their brand and that brand mark generally features prominently on-pack in other categories. But for supermarkets wishing to gain traction with a range of gifting those brand rules just can’t apply.
The bar for consumers expectations is high, a gift that’s obliviously purchased with the weekly food shop no longer cuts it. Even if the actual product itself is of high quality the fact that its packaging shouts “supermarket” puts shoppers off. Our years of experience in the gifting category enables us to apply different thinking for any retailer’s own-brand gifting ranges. Using our knowledge of structural engineering, specialist stocks and print processes coupled with a deep understanding of shopper habits and trend-led design we are able to deliver stunning design for both packaging and POS that creates desire. Ensuring that own-branded gifting stands up well against non-supermarket offering, whilst ensuring that the retailer brand still remains on-pack, albeit maybe in a slightly more recessive style.